The Indian market has two peaks of visitation to New Zealand. Independent professionals (with honeymooners a subset of this segment) tend to travel from October to March and family arrivals peak from April to June. This makes the India market very attractive to the New Zealand tourism industry as it helps to offset seasonality issues.
There are no direct air services between New Zealand and India, however there are a range of options for Indian travellers to reach New Zealand via Asian hubs. The top three hubs for Indian travellers are Singapore, Kuala Lumpur and Bangkok with Singapore Airlines, Malaysia Airlines and Thai Airways. The lack of air seats allocated to New Zealand over these hubs is a key constraint to growth in the Indian market.
The World Tourism Organisation predicts that India will account for 50 million outbound tourists by 2020. With over 28 million passport holders in the country who are potential travellers, the source market for outbound travel is wide and complex because of its size and variety.
India provides New Zealand with enormous promise and opportunity in the longer term as a valuable source market. India was the market that was identified most strongly by industry surveyed as a market that should be given greater priority. India is most likely our “next China”.
With the development of the emerging markets strategy, Tourism New Zealand will be quadrupling its investment and increasing its programme across the full range of the marketing mix.
The launch of the first-ever significant consumer communications is currently in development, so look out for more Indian journalists coming to New Zealand under our International Media Programme. Focus will also be on the Business Events and MICE sectors, to attract more corporate and incentive groups to New Zealand.